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Having an audio conference these days is not unusual; it's a good way to have different departments and locations join in one meeting without incurring travel costs and expenses, which can mean more effective and yet more affordable meetings overall.

Many companies also use an audio conferences as a way of making presentations to customers and clients; you can have different ones dial in and charge them for their participation, or record the presentation and charge them for copies, or both. This can mean profit for your company from the presentation itself as well as increasing your customer or client base because of what they hear during this presentation. A good audio conference can therefore be a marketing or sales tool as well as being a commodity to sell on its own.

Of course, to get the most from an audio conference you need to ensure that the quality of the sound is the best possible and that you've prepared for it as you would any other meeting, and even more so. When you have participants off-site, you can't read their body language to see if you're losing your audience or running too long, or being ineffective with what you're explaining. Preparing ahead of time for an audio conference is also especially important when you have customers or clients participating.

Consider your audio conference as being like a speech or presentation; make notes ahead of time as to what you're going to say and the important points you'll bring out. Don't allow yourself to ramble, but stay on point and be sure you're explaining the importance of what you're saying. Decide if you want to entertain questions and comments during certain parts of your presentation or at the end; you want to ensure questions are answered during your audio conference but you don't want things interrupted either.

You may not give much thought to the technical aspects of your audio conference but if your participants can't hear you, they won't get anything out of it either. Do a sound check beforehand and be sure you know how everyone will dial in to the conference. If necessary, try a trial run beforehand. Be sure you have someone on hand that can address issues if someone cannot hear properly or cannot dial in to your audio conference properly.

If you want to tape your audio conference, be sure you've done a test or trial run of that as well. You don't want to be surprised at the end when you have no recording or a very poor recording.

Often it's good to have a professional handle your audio conference for you, so that you know all the details will be worked out and everyone will have a good experience with your presentation. They can also typically handle the recording, the reminders beforehand, technical issues, and everything else you need. This means you can concentrate solely on your material for your audio conference and will be more successful.